Korean Air is no stranger to innovation and long before the arrival of the A380 it was sponsoring museums – the British Museum in London, the Louvre in Paris and the Hermitage in St Petersburg. Then there's the creative inflight cuisine, including the famous Korean dish bimimbap. And who else would think of the innovative 'Leave Your Coat' service at Korean Air's hub in Seoul – travelling from a cold climate to warmer climes you leave the overcoat, just pick it up on your way back!