In 2010, EVA Air released a newsflash about their service to Toronto, which began on 29 March 2010. In November 2010, EVA Air began nonstop flights connecting the inner-city Taipei Songshan and Tokyo Haneda airports.In 2010, Chang Kuo-wei, son of Chang Yung-fa, returned to serve as EVA Air's president, and the carrier recorded increased sales and yearly profits.In early 2011, the carrier announced that it had applied for airline alliance membership with Star Alliance,and later that year clarified that it was in talks to join either Oneworld or Star Alliance by 2013.In June 2011, the carrier began nonstop flights from Taipei to Guam,and in October 2011 the carrier announced nonstop service from New York (JFK) to Taipei.