3. Balance-of-payments situation
a. Surplus or deficit?
b. Recent trends
4. Exchange rates
a. Single or multiple exchange rates?
b. Current rate of exchange
c. Trends
L. Trade restrictions
1. Embargoes
2. Quotas
3. Import taxes
4. Tariffs
5. Licensing
6. Customs duties
M. Extent of economic activity not included in cash income activities
1. Countertrades
a. Products generally offered for countertrading
b. Types of countertrades requested (barter, counterpurchase, etc.)
2. Foreign aid received
N. Labor force
1. Size
2. Unemployment rates
O. Inflation rates
IV. Developments in science and technology
A. Current technology available (computers, machinery, tools, etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labor force and general population
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available within the market.
Later, you will select a specific channel as part of your distribution strategy.
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Customary markup for various classes of goods
4. Methods of operation (cash/credit)
5. Scale of operation (large/small)
6. Role of chain stores, department stores, and specialty shops
B. Wholesale middlemen
1. Number and size
2. Customary markup for various classes of goods
3. Method of operation (cash/credit)
C. Import/export agents
D. Warehousing
E. Penetration of urban and rural markets
VI. Media
This section reports data on all media available within the country or market.
Later, you will select specific media as part of the promotional mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Internet
5. Other media (cinema, outdoor, etc.)
C. Agency assistance
3. Balance-of-payments situation
a. Surplus or deficit?
b. Recent trends
4. Exchange rates
a. Single or multiple exchange rates?
b. Current rate of exchange
c. Trends
L. Trade restrictions
1. Embargoes
2. Quotas
3. Import taxes
4. Tariffs
5. Licensing
6. Customs duties
M. Extent of economic activity not included in cash income activities
1. Countertrades
a. Products generally offered for countertrading
b. Types of countertrades requested (barter, counterpurchase, etc.)
2. Foreign aid received
N. Labor force
1. Size
2. Unemployment rates
O. Inflation rates
IV. Developments in science and technology
A. Current technology available (computers, machinery, tools, etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labor force and general population
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available within the market.
Later, you will select a specific channel as part of your distribution strategy.
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Customary markup for various classes of goods
4. Methods of operation (cash/credit)
5. Scale of operation (large/small)
6. Role of chain stores, department stores, and specialty shops
B. Wholesale middlemen
1. Number and size
2. Customary markup for various classes of goods
3. Method of operation (cash/credit)
C. Import/export agents
D. Warehousing
E. Penetration of urban and rural markets
VI. Media
This section reports data on all media available within the country or market.
Later, you will select specific media as part of the promotional mix and strategy.
A. Availability of media
B. Costs
1. Television
2. Radio
3. Print
4. Internet
5. Other media (cinema, outdoor, etc.)
C. Agency assistance
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