The next important decision-making factors were the express delivery service, the offering of Electronic Data Interchange (EDI), modern equipments, consistency of the service, and consolidation respectively. Besides, another factor that LSPs should be concern with was price of service, since the result indicated a negative relationship between price and shippers’ decision in choosing LSP. Even though the relationship is not statistically significant but the negative relationship is interesting. The lower the service price, the more likely customers will be satisfied. Another area of concern on price may be derived from other business factors such as the impact of INCOTERM usage.