weaknesses like if it had the right sales and distribution outlets and also if the product range was still relevant to the target market which are the male consumers. Nivea had many opportunities in the market. Nivea had increase its sales in the market and Nivea for men wanted a greater share of it, and also men at present are more open to different kinds of facial skin care products, so it means that Nivea For Men can sell more products to their target market of male consumers.