The questionnaire was used as the research instrument,
divided into 3 parts: Part 1: Personal, social, and cultural
information, Part 2: Questions on behaviors of Chinese tourists
in Bangkok, and Part 3: Expectation of Chinese tourists
towards tourism management in Bangkok. The sample of this
research was 400 Chinese tourists in Bangkok by using Taro
Yamane’s formula[5] with the reliability of 95% and at the
significant level of 0.05. The sample group was chosen by the
accidental sampling and the purposive sampling.
After verifying the data collected from the questionnaire
and completion, the researcher analyzed the data by
computerized data processing. The statistical package was
used in calculating the statistical values and testing the
established hypotheses with the reliability of 95% and at the
significant level of 0.05. The statistics used in analyzing the
data were as follows :
I. Descriptive Statistics Analysis was used in describing
the data by frequency, showing data in the form of table by
percentage to explain personal, social and cultural information,
i.e., gender, age, place of residence, educational level,
occupation, income, family, and main objectives of tourism.
Standard deviation and means were used to described interval
scale data.
II. Inferential Statistics Analysis was used in comparing
differences between personal, social and cultural information,
i.e., gender, age, place of residence, educational level,
occupation, income, family, and main objectives of tourism
with behaviors of Chinese tourists in Bangkok and expectation
of Chinese tourists towards tourism management in Bangkok
by using T-test statistics to analyze means differences between
2 groups of population and F-test statistics to analyze One-
Way ANOVA. When detecting differences, Scheffe’s method
was used to perform multiple comparisons for statistical
analysis.