LEARNING OBJECTIVES
What Is a Social Network?
How Managers Can Use Social Networks to Create Value
Personal, Operational, and Strategic Networks
Understand the difference between personal, operational, and strategic social
networks.
Personal Networks
One’s circle of casual acquaintances
Operational Networks
Strategic Networks
The portion of an actor’s network that is geared toward
doing assigned tasks more effectively
The portion of an actor’s network that provides the ability to
marshal information, support, and resources from one
sector of a network to achieve results in another
EXERCISES
Mapping and Your Own Social Network
How Managers Can Use Social Networks to Create Value