Happy Jetting was JetBlue’s first national advertising campaign and made the airline a household name. Needless to say, the effort was a success. The microsite for the campaign got millions of visitors spending an average of nine minutes on the site, compared to the usual average of 55 seconds. - See more at: http://www.thenextgreatgeneration.com/2010/08/the-dos-and-donts-of-airline-advertising/#sthash.bI5qUyVp.dpuf