Introduction
In recent years, concern for the environment has increased for a number of reasons.
Firstly, as a result of the important negative environmental impacts that company
products and processes are producing (Azzone & Noci, 1998). Secondly, due to the
pressure that society is exerting on its institutions to address environmental issues (Murphy
& Poist, 2003), which translates as new legal demands (for example, European Union laws
require manufacturers to collect and reuse many types of products). Thirdly, managers
appreciate the benefits to their company image of adopting environmentally concerned
programs (van Hoek, 1999). Lastly, consumers have changed their preferences, which are
IntroductionIn recent years, concern for the environment has increased for a number of reasons.Firstly, as a result of the important negative environmental impacts that companyproducts and processes are producing (Azzone & Noci, 1998). Secondly, due to thepressure that society is exerting on its institutions to address environmental issues (Murphy& Poist, 2003), which translates as new legal demands (for example, European Union lawsrequire manufacturers to collect and reuse many types of products). Thirdly, managersappreciate the benefits to their company image of adopting environmentally concernedprograms (van Hoek, 1999). Lastly, consumers have changed their preferences, which are
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