According to the Bollywood Media and Entertainment Fund's promoters, a Bollywood blockbuster earns five to ten times it's costs,a super-hit three to five times costs, and a mere hit two to three times cost. Even a flop, or failure, they claim,usually recovers half it's costs. Others are more cautious and prefer to point out that backers should only expect a one-in-ten chance of a blockbuster.