With this study policy makers have more comprehensive decision making tool for their effective strategic planning
than using a traditional method. Because after determining strategies acoording to SWOT analysis they can evaluate
the priorities of strategies with AHP quantitative method. We applied SWOT-AHP method in a Turkish consumer
electronics company which is lead in Turkey. Results show that the firm must give more importance to look for 1554 Şü kran Şeker and Mesut Özgü rler / Procedia - Social and Behavioral Sciences 58 ( 2012 ) 1544 – 1554
alternative suppliers for cost reduction in row mater . Because
cost is problem not only in Turkey, but also in all over the world.