A radical change was required and one that could have been found in a more flexible and intuitive GTP approach. When it did change did come, it was a matter of too little too late after Mr.Cap's moment of insight - that analysts at the time derided it as his ' Sudden - epiphany strategic plan ' , came in as late as September 2003, when the displacement of silver - halide film, Kodek's core business, by digital technology was already in full swing Kodak would restructure, letting its film business wither while re-investing the cashflow in new digital technologies. Since then Kodek has laid off 11,000 workers, 15,000 more will go by 2007