• Responsible for planning, optimizing, implementing and analyzing paid search engine marketing activities on behalf of advertisers
• Manage day to day search marketing in Google, include campaign planning, implementation, Budget Management and performance review
• Performance metrics and optimization of campaigns
• Responsible to liase with Business Support Team to manage keyword research and bids, formulating and managing the Cost Per Click (CPC) budgets of clients, analyzing results by using the Google Trend and Google Keywords Planner
• Participate in ad-hoc assignments as and when required by management