Idris Mootee is the new CMO at HTC and he had some interesting things to say about Samsung and Apple in a recent Ad Age interview. Mootee says Apple is more than just a brand while Samsung is merely a simple business trying to get as much money as possible.
Apple is "super successful" and "[stands] for something bigger -- bigger than the brand." On the other hand, Mootee did not have many nice things to say about Samsung. Samsung is "a massive brand and enterprise" that "doesn't stand for anything except for profit."
Mootee did not go any further to explain his views on Apple and Samsung. HTC competes against both but personally, Mootee has a level of respect for Apple that doesn't seem to exist