High Demand: Demand remains high for foreign products even when they are considered a luxury product within the emerging market. The main reasons are the Foreign Brand attractiveness and representation of financial and consumption power, the potential for inferior products within the domestic market, and/or product uniqueness. However, before entering the market an international feasibility study must be conducted to ensure a correct market entry strategy for the entering company. High Demand is the second main driver in is the main driver within the Top reasons to enter International Markets.