As we have mentioned already, readers process content differently online to
the way that they read offline. Both can be for leisure purposes. However,
online, readers tend to scan text rather than read every word.
As a result, online copy is judged at first glance, not just on content, but first
and foremost on its layout. It needs to appear to be easy to read before a user
will choose to read it.
Digital copy should be easy to scan. This means making use of: