conclusionThe majority of study respondents identified that their love of country music
was the primary reason for attending the festival. However, the overall results
indicated that it was the variety of activities and festival atmosphere that
were considered by visitors as being the most important aspects of their
participation. The atmosphere was repeatedly mentioned as a reoccurring
theme, and, in particular, they stressed the casual, relaxed, family-friendly
atmosphere. Visitors also commented on the welcoming feelings that they
received from people who were living locally. This was because there was a
sense that the event attracted people with desires similar to the visitors, that
is, to have a safe and enjoyable time together.