This case has been compiled to put forward the author’s suggestions for future strategic development open to Warner EMI Music as they develop during the period of 2000-2010.
The case was divided into four main sections. Section one was concerned with an envi- ronmental scanning including an analysis of Porters’ Value Chain and Five Forces models. This section identified the key strategic issues for the new company and industry and provided an over- view of their internal strengths and weaknesses and external opportunities and threats. The second section provided meaningful recommendations, strategic directions and methods to Warner EMI Music for the key strategies to be followed in the first decade of the new millennium. This is un- dertaken by utilising a number of respected strategic models including the Ansoff’s Matrix, John- son and Scholes’ directions for strategic development and development strategies, and Porters’ three generic strategies. Section three dealt with the cultural organisational issues that have risen by the formation of the new company and section four examined whether the proposed strategy is feasible, suitable and acceptable to be used by Warner EMI Music.
Generally speaking, it can be argued that Warner EMI Music is an organisation, which if carefully and appropriately managed would be very profitable. The company has to consider its environment, both internally and externally, and implement the recommended strategic direction and methods proposed in this case for the 1st Decade of the 21st Century. The strategic approach is suitable as it addresses the circumstances under which the organisation is operating, acceptable in terms of return, risk and stakeholder reactions and feasible as Warner EMI Music has the resources (financial and human) and competences to deliver it.