As a part of its Corporate-Citizenship strategy and to help its own brand and reputation in India, McDonald’s participated in community-related projects targeting children. McDonald’s in India hosted interschool arts competition and raised funds for charity on World Children’s Day. The restaurant celebrated Children’s week every year from November 14-20 and tactfully supported educational programs for girl-child to promote goodwill among community organizations who worked towards improving status of women in India. McDonald’s also partnered with local health organizations to make India Polio-free by helping to set up Pulse-Polio program to provide free vaccine to children.
In November 2006, McDonald's India announced the completion of its annual fundraiser, McDonald's World Children's Week 2006 `Each One Contribute One'. The month-long campaign garnered proceeds for vision correction of the visually and economically challenged children. As part of `Each One Contribute One' programme, Re 1 was contributed on the sales of all meals sold from October 13 - November 20, towards the corrective eye surgeries of the needy childrenxxii.