The business concept worksheet is given after students are able to see a pattern
of what the team agrees upon. Each student is responsible to research a company
that fits their business idea. Students get into their group and discuss which of their
ideas can generate the most unique opportunities and/or is capable of being a new
solution to an old problem. They will be able to start thinking of a company name
and the mission of their company. Students must research their business concept to
see what other companies are doing and how they might be able to incorporate what
is already in the market in order fit the Thai consumer’s need or want.