Ibrahim and Najjar (2008) studied whether particular behaviors indicate the probability that customers will leave a business relationship and the relationship between bonding tactics (financial, social, and structural), customer personality, and loyalty. Financial bonding is used to create loyalty with price incentives (Ibrahim & Najjar, 2008). Social bonding is used to develop personal relationships and is focused on personal ties motivating a customer to continue the relationship (Ibrahim & Najjar, 2008).