Telesofia
Only about half of patients properly understand some medication instructions, even when they are as simple as “take one pill every four hours.” That’s the startling fact that led a team of doctors and techies to found Telesofia, an Israeli startup that enables doctors to provide personalized instructions to patients in easy-to-understand videos. The videos, which can be pushed to any device, use illustrations and everyday language to make sure that doctors’ orders turn into action at home. They also filter out irrelevant information, so that a 65-year-old man doesn’t get sidetracked by medication warnings intended for breastfeeding mothers. So far, Telesofia is working with $1.5 million of funding and as of May it had a Series A round open