Firstly, the most important reason why business frequently uses the Internet is because of the fact that it has become a helping tool in reaching more customers (Daniels). E-Commerce is the method of the future to reach people. If this method is used correctly companies can expand in countries where traditional media did not make that achievable (Daniels). An example of e-commerce is all the online shopping websites like E-Bay, Amazon and even the websites for regular stores were able to sell over sees just because in the Internet. In the past the most people would is advertising the store on radio or TV to attract them to come and buy their products.
Since companies provided more ways for people to reach them on the net this gives users more services they can chose from. Relating to the example mentioned before about online shopping before shoppers had to physically go down in order to buy a certain product. That why there is currently thousands of online shoppers (McNeilly). The process was tedious, slow and it was hard to see a wide range of products at one time. No doubt with the Internet the speed of services has increase, became cheaper and allowed for viewers to choose from a vast amount of products at once (McNeilly).