1 INTRODUCTION
The purpose of this thesis is to analyse and reflect the increasing importance of a video
piece as promotional material for companies.
Within my thesis, I am taking a closer look at the term “motion graphics” which then
leads to the areas it is mainly used in. I am taking a short sidetrack to clarify and
demonstrate the different areas, by giving explanations and examples of informative and
inspiring works.
The main part of the thesis investigates the question of why it is crucial to have a video
presentation and it also explains the process of creating a promotional video. It gives
insight into the working process of motion graphics studios, how to begin a video
project with brainstorming, storyboarding and animatics, it explains the production
stage, what facts need to be considered and describes the phase of delivery to the client.
All this information is supported by feedback from professionals about how their
perception of the field is and more interestingly, about their ideas of the emerging
trends.
Due to the very practical topic as this one is, I further prepared a practical part, where I
created a video promotion for an advertising company to apply my gathered knowledge,
and demonstrate the process and purpose of the promotional video.
Moreover, the thesis takes a closer look at the video presentation as a marketing and
sales tool for creating a trustful business relation with the customers but also for
showcasing the company's services in an engaging way. It investigates the need of a
video presentation by analysing the advantages for companies as well as their customers
by creating a customer centred design and marketing piece.
Throughout the thesis, I will outline the importance of creating the presentation video
for connecting with customers and gaining their trust by demonstrating the company's
professionalism and sympathetic appearance in an engaging way.