This highlighted the very rapidly growing interest in this sustainable tourist trend, as well as the rich potential for cooperation between the academic and commercial sectors. The active participation that characterized the conference was subsequently translated into an active international network. Our objective is to offer the members the possibility to develop their own initiatives related to creative tourism, while benefiting from the ‘capital’ accumulated by the network in term of databases, international recognition, etc. In addition to this, the network provides an observatory for the creative tourism sector and helps to formulate best practices, as well as generating synergies within the flows of creative tourism.
Our challenge for the future is to continue developing the network alongside the programmes of individual members, whilst maintaining the authenticity of creative tourism and preventing it from becoming a mere marketing gimmick.