It's dark and sweet. It is the kind of stuff I mostly wear later at night so I can smell it on my self. I feel too selfish to share this fragance in a social setup :)
It's probably not meant for work or any other professional setup.
THere is also not much of an evolution on the fragance from the spray all the way to the dry down. It is what it is. You get what you are spraying and it stays that way for a few hours. But by no means this is an insult to this fragance. Linearity can be awesome too.
Having said that, the funny thing is that though I never smelled anything close to this cologne, based on the basic ingredients, I would be surprised if other versions of the same formula existed somewhere in the middle east.