Total Clicks (Overture) – Total clicks for
search terms reported in Overture.
iii) Cost per Click – Cost per click for the
search term.
iv) Avg. Position – Average position of search
term during the time period.
v) Total Cost – Total cost paid for the search
term.
vi) Total e-MOM visits – Total visits to the
landing page as reported in e-MOM.
vii) Unique e-MOM visits – Unique visits to the
landing pages as reported in e-MOM.
viii) Number of Orders – Total numbers of orders
placed in landing page sessions as reported in eMOM
ix) Order value – Total revenue generated from
orders placed in landing page sessions as reported in
e-MOM.
x) Abandon rate – Abandon rate from the
landing pages of search term as reported in e-MOM.
xi) Future Orders (30 days,60 days,90 days,120
days) – Orders after Initial landing page session as
reported in e-MOM.