the key campaign messages in the post- survey.
In the pre- survey, only 9.3% of respondents stated
that they recalled a Concord physical activity
campaign compared with 50.6% in the post-
survey. The key campaign slogan ‘Concord, a
Great Place to be Active’ was recalled by 58.7%
of post- survey respondents compared with 20%
recalling other campaign messages.
The study found a significant reduction in the
proportion of women classified as sedentary
from 21.6% (95% CI = 19.2–23.1%) at the pre-
survey to 15.2% (95% CI = 13.8–17.6%) at the
post- survey. There was a corresponding increase
in the proportion of women in the low activity
category from 41.6% (95% CI = 39.8–43.8%) at
the pre- survey to 47.9% (95% CI = 46.0–49.2%)
at the post- survey (see Figure 1). There were no
significant changes in moderate and high physical
activities between the pre- and post- surveys.
Table 3 shows reported hours walked in the
preceding 2 weeks. There was a significant 9.2%
reduction in self-reported nil hours walked from
30.8% at the pre-intervention survey to 20% at
the post- survey (χ2 = 61.05, p 0.001). Notice-
able increases were found in the number of hours
spent walking ‘up to 2 h’ from 20.1% in the pre-
survey to 25.4% at the post- survey, and for those
who reported walking ‘2 to 5 h’ from 21.0%
at the pre- survey to 25.9% in the post- survey.
However, these changes were not statistically
significant.
Little change was found in beliefs relating
to physical activity between the pre- and post-
survey. This was attributed to the high level of
knowledge of the benefits of physical activity at
the benchmark survey.
There was no significant change in environ-
mental perceptions of physical activity with
similar results in the pre- and post-intervention
survey. Around 90% of respondents (pre- and