How should the company move forward in order to sustain its momentum? Would it be appropriate for Rosetta Stone to offer products like audio books or services such as language classrooms in order to increase market share? Which international markets would provide the company a strategic and guaranteed return? Could changes in the company’s advertising and financial strategies improve Rosetta Stone’s position? Should the company maintain anti-piracy initiatives as a priority or could its efforts be better allocated elsewhere? Companies that depend on technology face environmental risks which include economic conditions; federal, state, and local regulations; and taxes and supplier or vendor concerns. To effectively compete, Rosetta Stone will have to push product and service development as well as attract and retain talented personnel.