Weakness in the SWOT analysis of Harley Davidson
1.Outside U.S Harley Davidson has a manufacturing unit only in India & one assembling plant in Brazil which makes price to the exported countries a bit higher. Also they are dependent on these 3 facilities to fulfill the global demand.
2.Over-dependence on the U.S market: More than 65% of the revenue is coming from the U.S market. The U.S market has its own limitation in terms of growth. So it’s became more risky for Harley to generate majority of its revenue from U.S.
3.Suppliers: Relaying on Single/Limited Suppliers can affect the company’s business in long run. As in case of increase in Input cost will lead to increase in operational cost which in course will affect the cost of commodities resulting capacity constraints, lower production, financial distress to suppliers which will ultimately result in delivery delay & customer dissatisfaction.