This is an autumn festival held at Suwa Shrine which has a history of 370 years. The most famous of Suwa Shrine's festivals, this festival began along with the founding of the shrine as a way to both demonstrate its new importance in the community. Kunchi is held from October 7 to 9 every year and is considered one of the major festivals of Japan, along with the Gion Matsuri and Osaka's Tenjin Matsuri. It has been designated as an Important Intangible Cultural Asset.