Americans often take a “business-first” approach, with personal relationships playing a smaller role than in many other cultures. This is reflected in common phrases like “business is business” (meaning personal considerations shouldn’t be taken into account when making a business decision) and “it’s just business, it’s not personal” (meaning that negative consequences from a business decision are not meant to be personally hurtful or insulting). Americans will generally do business with the company they think gives them the highest value for the lowest price, not based on personal relationships.