The main conclusion of the study is that the economic impact of improving AW differ in the three livestock production sectors. The main message for the broiler sector is that improving AW can already lead to economic benefits without making large invest- ments. In the laying hen sector, however, the farm needs to make substantial investments for any improvement in AW. In the fat- tening pig sector, the majority of improvements in AW do not result in considerable economic advantage for the farmer com- pared to conventional system. Hence, from a farm perspective, different approaches should be followed in each sector to further developing the market for products with higher levels of AW.