Convenience Rules
One toothpaste does it all with winning innovation in the Toothpaste Category for Aquafresh Complete Care from GlaxoSmithKline Innovative discrete convenience with Feminine Care Liner Category winner Always Dailies Folded & Wrapped Pantyliners, by Procter & Gamble Convenient multi-benefit innovation from Shampoo Category winner Clairol 5 in 1 Camomile Shampoo from Procter & GambleConvenient ‘Roll. Press. Go’ disposal innovation by Feminine Care Pad Category winner Bodyform Ultra Towels from SCA Hygiene Products Ltd The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort