Table 4. Factor analysis of push motivation items of weekday tourists.
Factors loading
Eigenvalue
V.E.*
(%)
R.A.
*
Soothing Qualities in nearby spas 9.12 19.4 0.86
removing the fatigue of the daily grind 0.84
removing yourself from your own residence, to experience a change of atmosphere 0.84
thinking of nothing, and being at mental ease 0.81
bathing in a hot springs that has superior qualities for health 0.58
spending time at your own pace and rhythm 0.58
those you can get to more quickly 0.44
eating delicious foods, and drinking delicious sake and other beverages 0.44
restoring your good health 0.43
entering the hot springs for a bath multiple times 0.42
Uniqueness 5.05 10.7 0.88
visiting a place considered to be famous 0.91
seeing and experiencing something found only at that place 0.75
having a taste of the world-view of a locality or site 0.73
encountering a place where you are unfamiliar with the local lifestyle, culture, and history 0.73
having famous sightseeing spots near the hot springs where you're staying 0.69
visiting a place that has recently been in the news or showcased on television 0.64
encountering and experiencing a traditional event or practice 0.52
having and savoring interactions with unknown persons during your trip 0.46
visiting sites invested with special memories 0.44
tasting, enjoying, using local specialties, goods, and crafts at the local site itself 0.43
encountering nature as the seasons change, and seasonal events 0.41
Activity 3.46 7.4 0.80
you can do sports or attend events as a group 0.84
you can enjoy mountain climbing or hiking 0.75
you can enjoy seasonal sports 0.74
being able to travel or experience something according to a theme you've determined yourself 0.63
experiencing events together with your family 0.53
being able to spend time with your pets 0.50
experiencing events together with your pets 0.43
Romance 2.88 6.1 0.89
being able to have a special date with your boyfriend, girlfriend, or spouse 0.97
being able to be freely flirtatious with your boyfriend, girlfriend, or spouse 0.95
the fact that the trip, etc., becomes a present for your boyfriend, girlfriend, or spouse 0.73
the fact that your boyfriend, girlfriend, or spouse will feel admiration and love for you 0.64
the fact that you can spend time together with that special someone 0.58
Friendship 2.14 4.6 0.59