One of the difficulties when considering policy and regulatory responses is how to describe the
subject matter. In the pre-broadband age, it was relatively simple to do this and to determine where
and how to affix the regulatory impost. The (mass) media was understood as encompassing the
press, radio and television. Although technically quite different, they nevertheless operated in similar
and discrete ways. In the main they were one-to-many forms of communication, and the audience
had relatively limited control over when and how the content could be accessed. Content was
generally distributed across the one delivery platform (even with the arrival of cable and satellite
technology, there was no substantive change). The form of the content was predictable also:
newspapers delivered text; radio, voice; and, television delivered voice and visual content. Content