The concept of MICE industry in the future is maintaining ethical, safety & security, and environmental friendly. These factors will influence the audiences to make decision to attend the event. The organizations in MICE industry trust that if they run the event under the concept ethical and environmental friendly, it can save the world from the Global warming. This campaign become popular in the MICE industry, because it uses the low cost to run the event this will match with the meeting supply in year 2020. The other main factors that influence the decision to attend to event is safety & security. If your event has poor security, of course the audiences don’t want to attend to your event. So, if you want to achieve in MICE industry in year 2020, you should maintaining all of those factors and develop for better to satisfy the consumer.