Direct Marketing Solutions
Group 1’s direct marketing applications increase target marketing effectiveness and customer satisfaction by facilitating on-time, accurate delivery of mailings, goods and services. These technologies clean, code and standardize address data, validate postal codes, presort mailings, identify and eliminate duplicate records, and update addresses of individuals who have recently moved. Group 1’s direct marketing applications include CODE-1 Plus, CODE-1 Plus International, Canadian CODE-1 Plus, MailStream Plus, SortStream Canada and MOVEfast.
Group 1’s data management applications include Merge/Purge Plus, Business Merge/Purge Plus, EZ Case Plus, Generalized Selection Plus and List Conversion Plus, provide cost savings by enhancing the effectiveness of direct marketing initiatives. These technologies validate, parse, case, match and de-duplicate customer and prospect information for more efficient list processing and improved list hygiene.