Kaplan argues that traditional readers “do not literally write anything anywhere and leave no traces that we know of, not even (as far as we can tell) in their own brains.”5 That is to say, a fastidious user of a print artifact, who wants to leave it pristine for the next user or for posterity and does not mark in the book’s margins or dog-ear its pages, is an anonymous visitor to the text who does not change the printed codex in any significant way. In this case, the connection between interpretation and rhetoric may be a stealthy one. Unlike a reader acting appropriately and nondestructively with the pages of a traditional book, digital readers now leave many traces in their online viewing habits.