We Are the World"'s co-writer, Michael Jackson, had wanted his song to be the official theme for the event. The other board members of USA for Africa outvoted the singer, and it was instead decided that a new song would be created and released for the event, titled "Hands Across America".
When released, the new song did not achieve the level of success that "We Are the World" did, and the decision to use it as the official theme for the event led to Jackson—who co-owned the publishing rights to "We Are the World"—resigning from the board of directors of USA for Africa.