1. If you walk into a McDonald’s restaurant , what colors will you see? Probably yellow and red. And when you think about McDonald’s, you will think about those two bright and cheerful colors. Every year large companies spend millions of dollars on advertising. They want you to buy their products and use their services, and they want you to remember their company name. Companies use color so that you will notice them and so that you will think about them when you see their colors. One research project showed that color helps people remember company names. Colors are very important to businesses.