Children also constitute a market of influentials who cause many billions of dollars of purchases among their parents. Probably best known of these marketers are cereal firms that intensively advertise to children on Saturday morning television and directly or indirectly encourage the children to persuade their parents to buy certain brands of cereal. In the spring of 1986, General Mills introduced a new presweetened cereal to children. Julie Franz wrote in Advertising Age, "General Mills promised grocery store buyers that 95 percent of all children ages two through 11 will see the Circus Fun TV spot an average of 107 times during the cereal's first year.