These practices tend to “power each other up.” They serve to give the organization creative energy, but there is more to it than that. Creativity is just a spark that often leads to a jump in thinking or an innovative idea. Successful innovators also achieve their success because of the systems that are in place to support and drive innovative thinking and technological development. Further, the company’s leadership and organizational climate and culture drive innovation. The organisation’s value system and its core purpose for existing are both about innovation. If these elements that support and drive innovativeness are not present in a firm, then it will eventually lose in competitive battles to those firms that do have these properties, systems, values, and cultures. “Role model” companies, such as Hewlett Packard and 3M in the traditional economy and Cisco in the new economy, expend a lot of energy in developing these characteristics and reap the benefits of the innovation outcomes!