YouGov (a measure of public
opinion) score increased
from 4.2 to 16.5 during
the Games
• adidas ranked #1 by London
2012 Nielsen audience
tracking for categories
‘inspiring’ and ‘empowering’
• adidas’ ‘Don't stop me
now’ video was the most
viewed video on
www.bbc.co.uk during
the Games
• 8 million views of
#takethestage content on
YouTube with 2.5 million
views from 14-24 year olds