Green beans: As the price of green beans
increased, purchasing amount decreased. The price
elasticity of green beans is -0.28 which Akbay et al.
(2008) found that the price elasticity of green beans was
-0.48. The dummy variable, which represented the
transition in demand for frozen green beans was found to
be statistically insignificant. Therefore it was not possible,
in the present study, to calculate the price premium
which consumers would be willing to pay for frozen green
beans. l was found to be statistically significant that is
referring the consumers who do not buy frozen green
beans will have a potential effect on frozen green beans
consumption.