In the trivia book series Imponderables, David Feldman reports the standard story about the bar being named for Grover Cleveland's daughter, with additional information that ties it to the President: "The trademark was patterned exactly after the engraved lettering of the name used on a medallion struck for the Chicago World's Columbian Exposition in 1893, and picturing the President, his wife, and daughter Baby Ruth."[3] He also cites More Misinformation, by Tom Burnam: "Burnam concluded that the candy bar was named ... after the granddaughter of Mr. and Mrs. George Williamson, candy makers who developed the original formula and sold it to Curtiss." (Williamson had also sold the "Oh Henry!" formula to Curtiss around that time.) The writeup goes on to note that marketing the product as being named for a company executive's granddaughter would likely have been less successful, hence their "official" story.[4]