1.sugar-substitute products have been available for year.the two historically leading brands in this category are Equal (blue package) and Sweet'N low (pink package)A yellow-packaged product named Splenda was the latest artificial sweetener introduced and is now the maket-share leader.The company that markets this brand claims that it is "made from sugar,so it tastes like sugar ." Using splenda for illustration,explain the process by which marketing variable can influence consumers to become part of the awareness ,trier,and repeater classes for this brand