With a total land area of 676,577 sqkm. Myanmar is the largest country in the Greater Mekong Sub-region (GMS). It’s southern and northern most boundaries are 2,100 km apart – the latter extending into the eastern boundary of the Greater Himalaya. The country also embraces2,832 km of coast-line. Hence, Myanmar’s land mass encapsulates a wealth of diverse ecosystems:21 of the country’s36 protected areas have been selected and prioritized for ecotourism. Population wise Myanmar’s 60 million people are composed of 135 distinct ethnic groups – many of whom have had little contact with people and cultures beyond Myanmar’s borders. Popular media describe the country as one the world’s most devout Buddhist nations. Myanmar is endowed with a vast wealth of natural, cultural and political history tourism assets. Of these extensive resources, tour companies and tourism media currently identify six key attractions, namely: Yangon and Swedagon Paya; the 3,000 plus temples of Bagan; Inle Lake; Mandalay; Kyaiktiyo (the Golden Rock); and, Ngapali Beach. While each of these resources have iconic values, a recent surge in visitor numbers – coupled with the prospect of far great numbers to follow – suggest these six destinations urgently require tourism planning and management support. Further, for a country that arguably harbours a greater wealth of tourism resources than those its neighbours, these are by no means the only tourism resources that require careful consideration, support and assistance.