Food and gastronomy can also in themselves be considered
as creative industries, helping to stimulate innovation by
involving the consumer in co-creation, stimulating links
between global and local cultures (e.g. Fusion foods,
foodways that link cultures) and creating narratives around
food. In this sense, gastronomic tourism can be seen as
a form of ‘creative tourism’ (Richards, 2011), which allows tourists to develop their creativity though contact with local
people and their creative lives. Major areas of innovation
currently taking place around food, gastronomy and
tourism include creative tourism experiences (such as
cooking and food appreciation courses), food events,
food trails, new cuisines (e.g.New Asian Cuisine in
Singapore) and building narratives around food.