But most of the time we’re on Facebook we are using our personal accounts, so especially if you’re open to friending your colleagues it’s crucial to think about how you’ll manage your personal account in relation to your professional identity. That’s because life on Facebook increasingly spans both the personal and professional. We use Facebook to share our professional news: career accomplishments, job changes, requests for business advice, or posting links to industry-related content. We also use Facebook to share our personal news: stories about the kids, photos of the family, hysterical YouTube cat videos, and political rants.